Madrevite is basically a farm with specialization on wine, in an area under the designation of origin Colli del Trasimeno, recognized since 1972, also including a very special kind of vine called Gamay del Trasimeno, cultivated in the surrounding of the lake since old times. The University of Perugia demonstrated recently by genetic analysis that the vine is not Gamay from the region of Beaujolais in France, but belonging to the grape variety Grenache. So the name Gamay was acquired by mistake but continues to identify this vine grown on the hills surrounding the lake Trasimeno. The red grape most spread in the area is Sangiovese and Gamay del Trasimeno, as it is officially known and registered, was always considered a secondary vine that could be added to Sangiovese. Nicola Chiucchiurlotto, the owner following his father, is also President of the “Consorzio Colli del Trasimeno”, collecting all producers of the Controlled Designation of Origin (DOC in Italian) existing since 1972.
Nicola’s grandfather started the farm, as sharecropper (“mezzadro”), then as a farmer owner of his land. His father took over the farm in the years ’90s, then Nicola started to work in 2004, and in 2017 he became the owner. The wine production started in the years ‘60s but the farm was mostly zootechnic, breeding swine and the bovine traditional race of the territory called “Chianina”. The farm was producing straw and fodder and cereals for animal breeding.
The change for Nicola was the participation to a measure of the Tuscany Rural Development Plan in 2001-2004 including an 8-day secondment in France in summer 2003. Emiliano Falsini. This field training was fundamental to push Nicola to increase the farm land going towards a wine specialization passing from 15 to 65 ha totally, with vineyards from 2 ha to 15 ha.
The choice of enhancing the local varieties pushed Nicola to embrace the choice, besides the traditional Sangiovese, of the Gamay del Trasimeno with the precise idea to characterize it as a biodiversity and a specialty of the territory surrounding the lake Trasimeno.
Also an olive grove with 1.200 olives was included in the farm choosing the certification as organic extra-virgin olive oil. In 2004, following the efforts of some local farmers to recover a cowpea old variety called “Fagiolina del Trasimeno”, Nicola also started 2 ha of this crop, as white for the first two years and then multicolour, with four harvesting phases.
At this point the choice was clear: high quality local wine combined with a mix of organic extra-virgin-olive oil and Fagiolina del Trasimeno.
The following step was to let know the farm and products at national and international level also with tasting at farm for the visitors.
For the wine quality is essential 2 ha raccolta scalare. Migranti, pachistani. 2 mesi estivi. Potatura verde.
The Consorzio Colli del Trasimeno is the common way of representing the image and quality of the wines, but as the wine is self-made at farm as a special firm with support of an oenologist in the cellar and presented with specific personal characteristics and references. This position makes it necessary to participate to wine exhibitions in Italy and abroad for direct contact with the buyers.
The strategic choice of high quality products representing the territory leaded Nicola to increase the intense hand work needed for this purpose.
For pruning, also that called green in spring/summer, was necessary to find specialized workers, in the last years migrants, coming from Tuscany.
Also for the grape selection and hand harvesting with choice of the best grapes, as well as for the four harvesting phases of Fagiolina workers in out sourcing with previous experience are needed.
A traditional food product is not just something to eat or drink but it is representing the territory, the landscape, and the culture of the population. This is an added value that can be attractive for the customer and be integral part of the local heritage that the visitor carries with him in his own imagination. Investing in culture and communication is part of an agriculture capable of representing the territorial tradition.
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