Case Study




1. Introduction

a. Essence of the Best Practice

The biohof Hausberg is following a holistic concept of agriculture-nature-animal-human-culture, in which customers and partners are included. The farm succeeds in creating successful regional networks and its creation of added value is based on organic production of rare animal breeds.

b. What/ How/ Who/ Where

Anton Dapont founded his farm in 2009 and focused on preserving the old and creating the new. 

In addition to the entrepreneurial approach of the farmer, the cornerstones of the farm’s success is its cooperative way of working and the clear focus on organic production and on rare animal breeds.

The farm is a 350-year-old, listed four-sided farm of the Rottal-region. The farmstead itself probably dates back to Roman times.

The farm was acquired by Anton Dapont in 2004. In the following years, he first renovated the residential house, then the storage rooms and the barn using old, natural building materials.

2. Given Situation before Startup/ Change

a. Existing farm or new/ side entry

Anton Dapont took a side-entry to farming business.

As a career changer in agriculture, the entrepreneur Anton Dapont took a new look at farming. He thought about how he could earn a living based on just a few hectares of land.

He thought about contrasting the orientation towards “bigger and more” with an orientation towards direct market access and value creation.

He then bought this old farmstead in 2004.

3. Decisions made at the beginning (AIMS/ GOALS)

a. Selection of Seeds/ Breeds/ Location for Production

The farmer aimed at high-quality niche production, processing and direct selling from the beginning in order to keep most of the added value of his products within the company and cooperating partners.

Therefor he made the decision for special breeds of animals which today is:

  • cattle: Aubrac
  • pig: Berkshire & Turopolje
  • sheep: Alpines Steinschaf (up to 2024)
  • poultry: Sulmtaler and Bayerische Landgans

b. Decision for the production system (Intensive, extensive, organic, biodynamic)

In line with his decision for old rare high quality breeds of animals was the decision of organic production from the beginning. It enabled a wholistic appearance and label of “Biohof Hausberg”. 

The production and processing can be considered extensive on a low-sclae with maximum depth of creation of added value for the farm itself as well as the cooperating businesses.

c. Decision about Processing stage and Market depth

Biohof Hausberg offers today:

  • Animal leasing (cattle, pigs, sheep, geese) including advice to customers from rearing to fattening and slaughter.
  • agricultural tourism with farm holidays
  • snack station with own products such as ham, salami and meat as well as regional organic beer, organic wine
  • Sale of air-dried bacon

Aim is full processing stage and direct market access to final costumer.

d. Decision for the Market to be delivered: B2B and/or B2C

The individual parts of the business described above form a wholistic overall concept to enter fully no B2C-level.

5. Measures taken to establish the business (PLANNING/SETTING)

a. Network, Exchange, Training, Counselling

Anton Dapont had a clear picture of the great challenge of gradually building up a business in a niche market. Also of what it means to produce high quality, to communicate it and to involve customers as well as business partners.

The overall goal and success factor is to build trust with customers and bring them closer to organic farming. This goes hand in hand with an open culture and communication (analog and digital). 

As a career changer in agriculture, he was not “pre-programmed” with regard to setting up the farm. He was open about how to plan and what he could expect from his farm.

Anton Dapont is very well educated – off-farm. Besides that, his learning was based on learning by doing and above all on observing animals and nature on the farm.

As the farmer is very strong in customer communication it was quite easy for him to generate interest for his innovative ideas not only on a regional level. He offers openness and transparency in all his operational processes.

b. Single Farm/ Cooperation/ Cooperative

Anton Dapont is operating basically as a single farm, but very open to and building on cooperation on farmers level as well as along processing and value chain.

  • The cooperation with the butcher goes as far as agreeing and selecting an individual cutting plan for the meat
  • Cooperation with other organic farms in the region in an animal leasing network.

6. Next steps to move on (MOVE ON/ ADAPT)

a. Steps in production/ processing/ selling

  • rearing sheep will be stopped as there is no market access for the farmer for the sheepskin anymore.
  • some construction work will be done to make the keeping of cattle and pig easier and more efficient
  • thoughts about production of regional hemp

b. Steps ahead in relevant Markets

  • positioning as a seller of Berkshire-pork

7. Quote and Recommendation of the Promoter

a. Is it worth it?


b. What is the biggest revenue, what is the biggest challenge?

Besides the pure economics it is great to lift the potential of old breeds even within a maybe old-fashioned extensive farming style. Here you can see a 19 year old cow giving birth to twins at the age of 18. 

The advantages have as other side of the medal disadvantages. The longer duration of the “production cycle” means more or longer input. Therefor the higher price at the end is really necessary.

c. What you recommend to other farmers?

Take other perspective. Imaging you do a side entry to farming. Take a different perspective.

The phase of the last years influenced demand in high quality organic food. This should make yourself aware of the steady need for the search of added value, further options and to be more creative in what you do.

A successful farmer today should have very good knowledge and skills both agriculturally and commercially. These are fundamental for success.

The farmer sees the following success factors:

  • high standards and ambition
  • Curiosity and creativity
  • patience and perseverance
  • Target orientation
  • Communication and transparency

Privacy Policy

At Niche Market Farming we take the protection of your personal data very seriously. Our purpose is to protect the privacy of the data you provide us and to comply with the current regulations on the protection of personal data.

In compliance with the Act 3/2018 of 5 December on the Protection of Personal Data and Guarantee of Digital Rights transposing Regulation (EU) 2016/679, we inform you of the following information about our privacy and data protection policy:

Who the controller of the processing of your data?

The organization responsible of your data is Institute for Rural Development Research. This is an Institute located in Frankfurt, Germany.

Kurfürstenstraße 49, 60486, Frankfurt/Main Germany
+49 (0)69 / 9726 683-10
Email contact

What is the purpose of the treatment?

  • To respond to requests, complaints and incidents transferred through our contact channels incorporated in the website.
  • To understand the behavior of the navigator within the web in order to detect possible computer attacks on our web.
  • Comply with legal obligations that are directly applicable to us and regulate our activity.
  • To protect and exercise our rights or to respond to complaints of any kind.
  • Submission of newsletters regarding the goods or services that make up the activity of the responsible person or news related to his activity.

What is the legal base of the treatment?

The legal basis for the treatment of your data is the consent of the data subject under article 6.1 a) of the Regulation, as well as the legitimate interest of the data controller under article 6.1 f) of the Regulation.

The data we request from you are adequate, relevant and strictly necessary and in no case are you obliged to provide them to us, but their non-communication may affect the purpose of the service or the impossibility of providing it.

For how long do we keep your data?

Your data will be kept for the time required for the proper provision of the service offered, as well as to meet the responsibilities that may arise from it and any other legal requirement.

Which recipients will receive your data?

While processing your data, Institute for Rural Development Research may share your data with:

On Projects Advising SL, as web management and maintenance service providers.

What are my rights?

  • Right of access: the right to obtain confirmation of whether personal data is being processed, as well as the right of access to such data.
  • Right to rectification of personal data.
  • Right to erasure
  • Right to limitation of processing
  • Right to data portability
  • Right to object: the right to object to data being processed.

The controller retains the right to restrict the rights set forth in Article 23 of the EU Regulation, if such restriction is provided to safeguard, in particular fundamental rights and freedoms and is a necessary and proportionate measure.

Where can I make a complaint?

If any interested party considers that their data are not being treated correctly, they can send their complaints to the following e-mail address;

The data subject declares to have acquired all this information.

Cookies Policy

A cookie is a file that is downloaded and executed on your computer, phone, or mobile device when you access certain web pages. Cookies allow a website, among other things, to store and retrieve information about user’s browsing habits and recognize the user depending on the information they contain and the way they use their computer.

Cookies do not harm your computer and are necessary to facilitate navigation.

What are cookies used for on our website?

Cookies are necessary for our website to work properly. The purpose of our cookies is to improve the user’s browsing experience. They can be used to remember your preferences (language, country, etc.) during navigation and on future visits.

The information collected in the Cookies also allows us to improve the website and adapt it to the individual interests of users, speed up searches, etc.

What types of cookies does our website use?

Analysis Cookies: These, if they are used properly by us or by third parties, allow us to quantify the number of users and thus perform the measurement and statistical analysis regarding the users’ usage of our service.

What we will NOT use cookies for

Our cookies do not store information about your personal identification, address, password, credit or debit card details, etc.

Who uses the information contained in these cookies?

The information stored in the website’s cookies is used exclusively by us, apart from those identified below as “third party cookies”, which are used and managed by external entities to provide us with services to improve our own services and the user’s experience when browsing our website.

Third party cookies are mainly used to obtain statistics and to guarantee the payment operations are carried out.

Can I prevent cookies from being used?

Yes, firstly, you must disable cookies in your browser and, secondly, delete the cookies stored in your browser associated with this website. 

You can restrict, block, or delete cookies from this website at any time by modifying your browser settings. This setting is different for each browser. For more details on the configuration of cookies in your browser, please consult your browser’s “Help” menu.

It is possible that some of the website’s features may no longer work if you disable cookies.

List of cookies that our website uses

Technical and customization cookies

These Cookies are used to identify the user during the session, prevent the user from having to repeat authentication processes on the website, speed up some website processes, remember selections made during the session or on subsequent accesses, remember pages already visited, etc.





User identification

They are used to identify and authenticate the user. They also contain technical data from the user session, such as connection timeout, session identifier, etc.



Session identification

They identify the user’s http session. They are common in all web applications to identify requests from a user’s session.



Navigation status

They help identify the user’s browsing status (login, first page, first access, scroll status, voting status, etc.).



Navigation analysis cookies

These Cookies obtain generic information about users’ accesses to the website (not the content of the same) to subsequently provide us with information about these accesses for statistical purposes.





Google Analytics (__utma, __utmb, __utmc, __utmd, __utmv, __utmz, _ga…)

They allow website statistic’s tracking through the Google Analytics tool, which is a service provided by Google to obtain information about user access to websites. Some of the data stored is: number of times a user visits the website, dates of the user’s first and last visit, duration of visits, from which page the user accessed the website, which search engine was used or which link was clicked, from which part of the world the user accessed the website, etc. The information generated by the cookie about your use of the website will be directly transmitted and stored by Google Inc (a company located in United States). The configuration of these cookies is predetermined by the service offered by Google, so we suggest you consult the Google Analytics privacy page, for more information on the cookies it uses and how to disable them (keep in mind that we are not responsible for the content and accuracy of third-party websites).


Third Parties