Anton Dapont founded his farm in 2009 and focused on preserving the old and creating the new.
In addition to the entrepreneurial approach of the farmer, the cornerstones of the farm’s success is its cooperative way of working and the clear focus on organic production and on rare animal breeds.
The farm is a 350-year-old, listed four-sided farm of the Rottal-region. The farmstead itself probably dates back to Roman times.
The farm was acquired by Anton Dapont in 2004. In the following years, he first renovated the residential house, then the storage rooms and the barn using old, natural building materials.
Anton Dapont took a side-entry to farming business.
As a career changer in agriculture, the entrepreneur Anton Dapont took a new look at farming. He thought about how he could earn a living based on just a few hectares of land.
He thought about contrasting the orientation towards “bigger and more” with an orientation towards direct market access and value creation.
He then bought this old farmstead in 2004.
The farmer aimed at high-quality niche production, processing and direct selling from the beginning in order to keep most of the added value of his products within the company and cooperating partners.
Therefor he made the decision for special breeds of animals which today is:
In line with his decision for old rare high quality breeds of animals was the decision of organic production from the beginning. It enabled a wholistic appearance and label of “Biohof Hausberg”.
The production and processing can be considered extensive on a low-sclae with maximum depth of creation of added value for the farm itself as well as the cooperating businesses.
Biohof Hausberg offers today:
Aim is full processing stage and direct market access to final costumer.
The individual parts of the business described above form a wholistic overall concept to enter fully no B2C-level.
Anton Dapont had a clear picture of the great challenge of gradually building up a business in a niche market. Also of what it means to produce high quality, to communicate it and to involve customers as well as business partners.
The overall goal and success factor is to build trust with customers and bring them closer to organic farming. This goes hand in hand with an open culture and communication (analog and digital).
As a career changer in agriculture, he was not “pre-programmed” with regard to setting up the farm. He was open about how to plan and what he could expect from his farm.
Anton Dapont is very well educated – off-farm. Besides that, his learning was based on learning by doing and above all on observing animals and nature on the farm.
As the farmer is very strong in customer communication it was quite easy for him to generate interest for his innovative ideas not only on a regional level. He offers openness and transparency in all his operational processes.
Anton Dapont is operating basically as a single farm, but very open to and building on cooperation on farmers level as well as along processing and value chain.
Definitely
Besides the pure economics it is great to lift the potential of old breeds even within a maybe old-fashioned extensive farming style. Here you can see a 19 year old cow giving birth to twins at the age of 18.
The advantages have as other side of the medal disadvantages. The longer duration of the “production cycle” means more or longer input. Therefor the higher price at the end is really necessary.
Take other perspective. Imaging you do a side entry to farming. Take a different perspective.
The phase of the last years influenced demand in high quality organic food. This should make yourself aware of the steady need for the search of added value, further options and to be more creative in what you do.
A successful farmer today should have very good knowledge and skills both agriculturally and commercially. These are fundamental for success.
The farmer sees the following success factors:
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